Portfolio

Mykhailo
Mykhailov

International Business & Technology student with a quantitative edge — bridging data, analytics, and business strategy.

User Acquisition Data Analysis A/B Testing Python Tableau

At a glance

4+
Languages spoken
B2
German proficiency
User
Acquisition
Industry experience
Business &
Technology
Current degree focus
Get in touch

Background

Analytical mind,
international perspective

I'm a Ukrainian-born student based in Dachau, Germany, currently pursuing a B.Sc. in International Business & Technology at TH Nürnberg — a program that sits at the intersection of economics, computer science, and applied mathematics.

My academic path started with Applied Mathematics at Taras Shevchenko University in Kyiv, where I built a strong foundation in quantitative reasoning, data science tools, and analytical problem-solving before relocating to Germany in 2022.

I'm drawn to roles where data informs decisions — whether that's optimising a UA campaign, evaluating creative performance, or building dashboards that tell a story.

Based in Dachau, Bavaria, Germany
Currently studying B.Sc. International Business & Technology — TH Nürnberg
Background Applied Mathematics, Taras Shevchenko University Kyiv
Interests Urban studies, Swimming, Data storytelling
Contact m.o.mykhailov@gmail.com

Work

Experience

Feb – May 2022 Kyiv, Ukraine
User Acquisition Intern
MysteryTag
  • Analysed user behaviour and campaign performance data in Excel, identifying optimisation opportunities across active channels.
  • Collaborated with the marketing team on creative evaluations, reporting, and routine campaign monitoring.
  • Tracked budgets across channels to maintain spend accuracy and alignment with weekly targets.
  • Designed and evaluated A/B tests comparing ad creatives to improve campaign effectiveness.
  • Flagged a critical targeting misconfiguration early, preventing substantial budget overspend.
2022 – 2025 Germany
Relocation & Integration
Ukraine → Germany
  • Completed intensive German language coursework from A1 to B2 level.
  • Adapted to a new cultural and academic environment while maintaining forward momentum toward a German university degree.

Toolkit

Skills & tools

Py
Python
Used in academic and practical mini-projects; comfortable with data manipulation and scripting.
Tb
Tableau
Dashboard creation and data visualisation for communicating insights clearly.
GA
Google Analytics
Tracking user behaviour, funnel analysis, and campaign attribution.
xl
MS Office
Working proficiency across Excel, PowerPoint, and Word for analysis and reporting.
A/B
A/B Testing
Designing and evaluating split tests to compare creatives and improve conversion metrics.
C++
Programming Foundations
Introductory C++ and R from Applied Mathematics; strong logical and algorithmic thinking.

Work

Selected Projects

UA Channel Efficiency Audit

Multi-channel UA audit across 6 platforms. CPI, CTR, and ROAS normalised into a weighted efficiency score with per-channel budget recommendations.

PythonpandasUA AnalyticsTableau
Impression to ClickClick to InstallInstall to D1 RetainedD1 to D7

Mobile App Retention Funnel

D1-D7-D30 cohort analysis across 12 weeks and 5 acquisition channels, with a power calculation for the highest-impact onboarding intervention.

PythonGoogle Analytics 4Cohort AnalysisA/B Testing
R2=0.83

Ad Spend Regression & Budget Forecaster

Linear regression predicting install volume from weekly ad spend across 6 channels, packaged into a scenario-based budget forecaster.

Pythonscikit-learnExcelRegression

Academic

Education

B.Sc. International Business & Technology
TH Nürnberg
Since October 2025
A combined program covering business administration, economics, quantitative methods, and technical fundamentals including mathematics, computer science, and natural sciences. Complemented by Spanish language studies.
B.Sc. Applied Mathematics
Taras Shevchenko National University, Kyiv
Interrupted 2022
Focused on advanced mathematics and analytical problem-solving, with exposure to data science tools including R and Python, and introductory programming in C++.

Languages

EnglishC1
GermanB2
UkrainianNative
RussianNative

Say hello

Let's connect

Open to internships, working student positions, and junior roles in analytics, data, or marketing operations — preferably in the Munich–Dachau–Nürnberg area.

m.o.mykhailov@gmail.com +49 172 251 9477 Linktree